Besides, customers some definitions of marketing highlight marketing ability to produce value Movierulz.vpn to shareholders of the firm as well. In this context marketing can be defined as the management process that seeks to maximise returns to shareholders by developing relationships with valued customers and creating a competitive advantage.For Movierulz instance the Chartered Institute of Marketing defines marketing from a customer-centric perspective focusing on the management process responsible for identifying anticipating and satisfying customer requirements profitably.